Productivity is the one true effective countermeasure against the traditional paradigm of service vs. profits as a tradeoff. By systematically reducing non-value added resources and activities, you actually can do more with less. This is the Productivity Paradox.

pro•duc•tiv•i•ty | prō 'dŭk-tĭv ' ĭ-tē, prŏd ' ək- |

noun the effectiveness of productive effort, esp. in industry, as measured in terms of the rate of output per unit of input : workers have boosted productivity by 30 percent.

par•a•dox | păr ' ə-dŏks ' |

noun a seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true : in a paradox, he has discovered that stepping back from his job has increased the rewards he gleans from it.